Create a Killer LinkedIn Company Page

This blog post is for the people who have recently launched a company, or those that have neglected the social media component of business marketing. In 2020, you need to have a killer LinkedIn company page. Most importantly, it legitimizes your business, and gives you a free online property. It’s also very easy to start; you can get your LinkedIn page up in less than an hour. Below are the steps to create an amazing page, which will build authority and trust, while also showcasing your business’ products and services.

To start the process of creating a killer LinkedIn company page, you need to have a personal LinkedIn profile.

Step 1: Click on the “Work” button the upper right corner, and then “Create a Company Page”

Step 2: Choose what type of business you are

Step 3: Fill out all of your Business details

Tips on how to make a great company page:

  1. Use high quality images
    • Logo Image: 300 (w) x 300 (h) pixels
  1. Cover Image: 1536 (w) x 768 (h) pixels
  1. Need a free program to edit images easily? Check out Canva!
  2. Fill out the “Overview” and give all relevant details
    • Don’t leave out any of your business details. Describe who you are, your mission, and what products and services you offer. You can even include a call-to-action to drive engagement. See mine:
  1. Include website, phone number, industry, and specialities 
  1. Create weekly posts that are engaging

This is your time to shine! Create content about what’s new with your business, any certifications that you’re completing, and status updates. Make sure your content is written for your target audience, and make it engaging. Here’s a tip for creating engaging content: would you (personally) want to comment, like, or share the post? If not, try new content. You don’t have to be boring.

  1. Images
    • Recommended size is 900 (w) x 600 (h) pixels
  1. Documents
    • Showcase your work! Some examples include presentations, portfolios, and case studies. You can include .pdfs which people can click through to view.
  2. Videos
    • You’re able to upload videos to your page. This is great for testimonials, company updates, and for showcasing your work. People are visual, so use great images and videos!
  3. Invite your “Connections” to follow your page

A page with 55 followers is more believable and trustworthy than one with five. Not to say you can’t start somewhere, but invite everyone you know to follow the company page.

  1. Click “Admin tools” and “Invite Connections.”
  1. Share your business page content with your “Connections”
    • Click “View as Member”
  1. Scroll to the post you want to share and click “share” – this will share the update with your “connections”
  1. Use relevant hashtags in your posts
    • This will help people find your company (build awareness) and can add exposure.

RJ Huebert
RJ Huebert is the founder and managing principal of HBT Digital Consulting, a Pittsburgh-based business. A digital marketing professional, he specializes in search engine and social media marketing for B-to-C companies looking for lead generation and online optimization. He is also the co-race director for three Tampa Bay 5K events called The Great Mother’s Day Race, The Great Father’s Day Race, and The Great Gay 5K. The races have had over 12,000 participants and have raised over $7,000 for local charities since 2012. Previously, RJ was the marketing director for a world-wide market research firm, and has held management roles in verticals including healthcare, banking, and for-profit education. Helping local business succeed online is his daily passion, launching 5K events gives him joy, and contributing to the Pittsburgh business scene inspires him. RJ earned his Bachelor of Arts from the University of Pittsburgh and Master of Arts from the University of South Florida, focusing on Strategic Communication Management. Currently, he sits on the American Marketing Association Board of Directors - Pittsburgh Chapter. He resides in Pittsburgh, PA with his wife Taylor, chocolate Lab Coco, and a Jack Russel Terrier named Rosie.