Credit Union Digital Marketing

September 16, 2021

Tags: credit union, digital marketing, digital marketing agency, financial partners credit union, pittsburgh digital marketing, search engine marketing, social media advertising,

According to Bankrate, “A credit union is a type of not-for-profit financial institution controlled by its members, the people who deposit money into it.” The Credit Union National Association (CUNA) serves nearly 7,000 credit unions in the United States.

Credit unions are different from banks in many ways. If you use a credit union, you are a member and part-owner of the not-for-profit organization. Essentially, you are both a customer and an owner if you use a credit union. They often become involved in the community through education outreach and small business needs.

Credit unions exist to serve their members, which is why we are passionate about working with such businesses. HBT Digital supports credit union digital marketing because as small businesses, these credit unions get the most “bank for their buck,” when working with digital marketing agencies. One specific credit union we work with is Financial Partners Credit Union (FPCU). Click here if you’re interested in learning about how we specifically fulfill their digital marketing needs!

Social Media Advertising

Social media advertising is a great technique to reach a specific audience. You can target people with unique interests, like Zillow.com, new construction, or home ownership. Want to remarket to people who have engaged with your brand? You can create ads targeted to people who have watched one of your videos, liked one of your posts, or have interacted with your social media channels in any way.

Using this strategy, you can customize audiences using their online behavior, interests, demographics, or even geographical location! If you want to catch the attention of people who have visited or clicked on your Facebook, Instagram, or website page before, you can customize that as well.

Check out an example of a Facebook Newsfeed ad we launched for Financial Partners Credit Union!

Search Engine Marketing

When a business wants to increase its visibility on search engine results pages (SERPs), it uses search engine marketing. You can do this using different types of ads, like search, display, video, shopping, discovery, and more. When a consumer searches for a credit union on Google/Bing, ads show up relating to credit unions (ex. credit unions near me, best credit unions in the area, etc.). These search ads can be formed using specific keywords relating to the search (ex. bank vs. credit union, secured loans, etc.).

Check out an example of a Google Search ad we launched for Financial Partners Credit Union!

You can also use display ads, which are ads that are shown online on websites and social media platforms. One other good type of ad to use is video. YouTube is a great outlet to show these ads since people may use videos to learn more about credit unions and how they work vs. banks. At the end of the day, it’s all about hitting your intended audience with brand awareness, consideration of your credit union, and conversion campaigns.

Check out an example of a Google Display ad we launched for Financial Partners Credit Union!

How HBT Digital Can Help With Your Credit Union Digital Marketing

When we work with any client, we strive to provide the best service through our strategy and execution. When you partner with HBT Digital, we’ll handle the following:

Account Management Includes:

Strategy: Create campaigns based on Client goals
Keyword Research: Select the best keywords for the campaigns
Pixel Management: Install a tracking code on your website to track website actions
Audience Management: Build audience lists (ex. Visit a certain page, buy a product, etc.)
Set Up Conversion Actions: See how people interact with Client’s business
Monthly Reporting and Phone Call Review: Create a detailed account report with campaign performance and personal review with Client

Ad Management Includes:

Daily Keyword Big Management and Optimizations: Get the best performance from campaigns
Review search terms and add negative keywords
Ads Management: Create the ad copy, find images, landing page review
A/B Test Ads: Build ad variations to understand what performs best

We love helping others learn about the benefits of digital marketing and why credit unions should consider a digital marketing agency/consultant to enhance their presence on the digital side of things. If you’re a credit union or other business looking to work with a digital marketing agency, we can help you! Contact us here.