Why You Should Begin Your Credit Union Digital Marketing Transformation

Digital marketing has become increasingly popular in all markets. From industrial markets to agricultural markets and everything in between, digital marketing has been proven to increase leads and brand awareness, and lead to more sales. So, why aren’t you using it to market your credit union? If your credit union has yet to take the step towards digital marketing, here are some of the best ways to get started.

According to enterprisersproject.com, digital transformation means the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s important to realize that digital marketing is a huge step for businesses to get introduced to; however, it’s very worthwhile in the end! Here are some of the things we recommend to get started with your credit union’s digital marketing transformation.

Facebook Ads

One important thing you should be doing as you digitally market your credit union is use Facebook Ads. Facebook ads allow you to customize your ads so that you are marketing directly to whomever you wish. You can remarket to your current customers by uploading a list of members along with their names, addresses, and emails. This makes it easier to target your same customers each time. Do this by creating a unique audience. One school of thought is to keep this ad group separate in your campaign. This way, you know if this audience converts!

You should also remarket to those who have met the following criteria: those who have visited your Facebook and Instagram accounts, those who have visited a certain page on your website, or those who have watched a video on your account. These individuals are further down the funnel and more likely to convert than a “cold” prospect. 

Use Google Ads to Convert Credit Union Traffic

Google Ads is a great tool to utilize when entering the digital marketing world for your business. Credit unions can especially benefit from this because of the different types of ads that can be used to reach all different types of customers/potential members.

Have you ever searched for something on the internet, and then later on an advertisement popped up showing the exact product? That is called retargeting, and display ads are widely used to do that. Display ads are ads that you see at the top (or sides) of the screen when you visit a website. 

Search ads are the ads you see when you search for something specific in a search engine (in this case, Google). You can bid to have your ad shown first when a potential customer searches for your business (or any of the keywords you choose to be able to be searched from). Below are two search ads that showed up when I searched for credit unions near me.

YouTube ads can be great for businesses and credit unions that have video content readily available to post. Here’s an example of a well-done YouTube ad by Vimeo.

Financial Partners Credit Union Digital Marketing

We’ve been helping Financial Partners Credit Union put more emphasis on digital marketing advertising since 2020. Some of the great things we’ve been able to help them with include Google Ads, Facebook and Instagram Ads, Bing Ads, and LinkedIn Ads. Whether it’s social media advertising or search engine marketing, we try to find the right solutions to achieve FPCU’s goals.

The Google search ad below showcases a Home Loan product. Prospects that search for “home loans” and other specific keywords will be shown this ad in our target locations.

We also used Facebook Ads to promote a mortgage loan campaign. We really dialed in the “interest” targeting, as well as utilized remarketing audiences.

This is an example of a Facebook news feed ad we created for FPCU. The quick-hitting message gets the message across quickly and effectively.

We specialize in helping credit unions with their digital marketing efforts because of the opportunities allowed! If you don’t know where to start with your credit union digital transformation journey, contact us and we can help you get started.

Marina Misitano
Marina Misitano is a content creator/blogger for HBT Digital. She is a recent graduate of Saint Francis University, located in Loretto, PA. She holds a Bachelor's degree in digital media and strategic communications.