Digital Marketing for a Credit Union

As a digital marketing agency, we want to make sure we are able to help and offer our expertise to different types of businesses who are looking for more leads and sales. One type of business we strive to help is credit unions. Credit unions are important because they are member-owned and look out for the best interest of their members. They’re not for-profit, and they give back to their members through lower rates and other services.

A few ways that HBT Digital can help credit unions with digital marketing services includes Facebook Ads, Instagram Ads, Google Ads, Bing Ads, and targeting people who are “in-market” for financial service products. Some popular products include auto loans, home loans and credit cards.

Financial Partners Credit Union

Headquartered in California, Financial Partners Credit Union (FPCU) has been providing banking services for over 80 years. With generally lower loan rates, higher savings rates and lower fees than the big banks, the emphasis at Financial Partners is on providing value and the highest levels of service to members. Check out their video below!

How HBT Digital Supports FPCU

As a digital marketing company, HBT Digital Consulting creates a strategic plan based on FPCU’s goals. Once we’ve agreed upon strategy, goals and budget, HBT Digital creates digital marketing ads based on the top marketing channels. The example below is for a search engine marketing ad (Google Ads) showcasing a Home Loan product. Prospects that search for “home loans” and other specific keywords will be shown this ad in our target locations.


The second ad is for Facebook and again focuses on Home Loans. This one touts a 15-day closing – super unique (and cool!) in the industry. FPCU makes it super easy for the prospect; click the ad, and you’ll arrive right on a home loans landing page. Applying for the loan is very easy for the consumer! We also like the graphic of the family; the sun is shining, they’re happy, and you even see a little kiddo. It’s very approachable. 

To find out more about FPCU, click here. If you need digital marketing assistance, contact us here.

RJ Huebert
RJ Huebert is the founder and managing principal of HBT Digital Consulting, a Pittsburgh-based business. A digital marketing professional, he specializes in search engine and social media marketing for B-to-C companies looking for lead generation and online optimization. He is also the co-race director for three Tampa Bay 5K events called The Great Mother’s Day Race, The Great Father’s Day Race, and The Great Gay 5K. The races have had over 12,000 participants and have raised over $7,000 for local charities since 2012. Previously, RJ was the marketing director for a world-wide market research firm, and has held management roles in verticals including healthcare, banking, and for-profit education. Helping local business succeed online is his daily passion, launching 5K events gives him joy, and contributing to the Pittsburgh business scene inspires him. RJ earned his Bachelor of Arts from the University of Pittsburgh and Master of Arts from the University of South Florida, focusing on Strategic Communication Management. Currently, he sits on the American Marketing Association Board of Directors - Pittsburgh Chapter. He resides in Pittsburgh, PA with his wife Taylor, chocolate Lab Coco, and a Jack Russel Terrier named Rosie.