HBT Digital: A Digital Media Marketing Agency

Digital media marketing is the best way to reach an audience that uses social media and the internet. That’s why we like to focus on how we can help you when using these platforms. YouTube, Facebook, and LinkedIn are three great platforms to use to share a message with your audience. Whether your business is struggling with lead generation, or you don’t quite understand why your current marketing efforts are working, HBT Digital, a Pittsburgh-based digital media marketing agency, is here to help!


YouTube is a platform that digital marketers use mainly to post video content. For certain brands, video content is much more appealing than maybe blog posts or articles. Videos allow the audience to participate and engage with a brand. 

According to research done by Wordstream, people watch an average of 16 hours a week of video content. That’s over two hours a day! It doesn’t matter what your objective is either; YouTube can help generate leads or even just spread brand awareness. People love seeing behind-the-scenes footage of their favorite businesses, and they appreciate how-to videos when learning how to use a product/service. Interviews with important figures and product videos are also widely popular video ideas.


Facebook is also a great platform for your digital media marketing strategy. It’s one of the most popular social networks, so your digital media marketing strategy would definitely thrive on this platform. 

One digital media strategy that is fairly popular on Facebook is video. Whether it’s your business going “live” or posting short 15-second videos, your videos will reach many, many viewers. It’s also popular to repost videos from TikTok and YouTube. When something is posted there, it’s easy to transfer that same digital media across channels. Click here to read our take on why Facebook is an asset to your digital marketing strategy.


LinkedIn is a professional social platform used to post sophisticated digital media for consumers to see and react to. It’s good to post digital content on this platform because many potential customers see it. LinkedIn is also a popular way for a customer to connect with a business before purchasing. Since it is known for being the more professional platform, consumers plan to see some pretty good content. This is a valuable alleyway for potential consumers to see your digital media.

HBT Digital Consulting is a digital media marketing agency. RJ Huebert, managing principal at HBT Digital, creates strategic campaigns to place your media files on all appropriate channels. The agency is a Google Partner and has the credentials to hit your specific business objectives. If you find yourself needing some assistance with your digital media marketing efforts, contact us.

Marina Misitano
Marina Misitano is a content creator/blogger for HBT Digital. She is a recent graduate of Saint Francis University, located in Loretto, PA. She holds a Bachelor's degree in digital media and strategic communications.