Facebook Marketing and Its Usefulness

Social media frames how we live today. It’s the perfect way to tell your brand’s story, connect with your audience, and gain brand recognition.

Let’s get straight to the point. Facebook is the most-used social media platform in the world, at about 2.7 billion monthly users. It’s a no-brainer that Facebook is the perfect place to market your business. There’s a way to learn how to effectively perform Facebook marketing and become an expert at this digital marketing goldmine. The great thing is that you can learn how to do this from behind your computer screen.

Facebook Blueprint offers different types of marketing courses and certifications, including certifications at both associate and professional levels. The Facebook introduction course is a common course because it’s usually the first step in becoming a Facebook Ads guru!

Facebook Marking Intro Course Rundown

The Facebook Certified Digital Marketing Associate Exam is for students and job seekers who could use some base knowledge as they enter the workforce. It’s also good for the “in-house” marketing team that wants to level up its skills.

Using Facebook marketing to promote and build your brand is a good idea because it’s not too costly. You can also reach your target audience effectively. Things you will learn from this course include creating, managing, and reporting on ads across not only Facebook, but Instagram and Messenger too.

Other Courses and Certifications

Below are some of the more advanced courses that Facebook Blueprint offers.

Facebook Certified Marketing Science Professional: This exam takes roughly 105 minutes. One who passes this exam will have learned statistics and data manipulation skills.

Facebook Certified Marketing Developer: This exam measures your skill level of setting up and troubleshooting Facebook pixel, catalog, dynamic ads, etc.

Facebook Certified Advanced Marketing Developer: This exam measures your skill level of setting up and troubleshooting App Events/SDK for iOS and Android, offline conversions, etc. You must complete Facebook Certified Marketing Developer certification beforehand.

HubSpot is Another Learning Channel

HubSpot also offers many different courses on various topics, including mastering Facebook Live, creating Facebook ads, and even developing organic and paid strategies for Facebook. However, none of the Facebook courses offer certification, so it may be worthwhile to check out some other social media marketing courses that offer certification. Below are a few Facebook courses that will give you some Facebook learnings.

Don’t Forget About Your Metrics!

It’s one thing to use Facebook ads to grow your business, but when you don’t quite know what you’re doing really well or really wrong, there is no way for you to know what’s working and what’s not. Metrics help you measure what things you are doing right and wrong. You can then save time, money, and effort by marketing in ways that you know work for your brand.

The best way to check your Facebook analytics is through your Facebook Business Suite. Though Facebook Analytics will no longer be available after this month, you will be able to use Facebook Business Suite, along with Ads Manager and Events Manager, to analyze your advertising, presences, and activities on Facebook/Instagram.

Need some help with all this Facebook marketing stuff? Contact HBT Digital for a comprehensive review of your Facebook digital marketing today!

Marina Misitano
Marina Misitano is a content creator/blogger for HBT Digital. She is a recent graduate of Saint Francis University, located in Loretto, PA. She holds a Bachelor's degree in digital media and strategic communications.