Q1 Is Over – It’s Time to Wake Up

In a blink of an eye the first quarter of 2023 is over.

Are your digital marketing efforts delivering qualified leads? 

How does your sales stack up from this time last year, or even your projections for 2023?

If you’re not winning, step back, reassess the situation, and get professional guidance. There’s still plenty of game left. You might want to check this out for immediate help.

We’ve preached using SMART goals before, but maybe it’s time you take a look at the offer you’re utilizing. Is it tantalizing? 

Dan Kennedy said, “There is nothing more important in marketing than an irresistible offer.”

It all boils down to this…Create an offer for your audience so good that people will kick themselves if they don’t take advantage right away.

So what are the components of a killer offer?

  • Deliverables – what value can you give your audience?
  • Benefits – how will you alleviate their pain?
  • Bonuses – overdeliver for your audience!
  • Risk-Reversal – this can be a “money back” guarantee 
  • Urgency – act now!
  • Call-to-Action – make it easy to “buy now”

Once you have your offer, think about where your audience is (marketing channel).

  • Facebook/Instagram Ads: great for interest, demographic, and audience targeting
  • LinkedIn Ads: when you need to target by industry, job title, or by specific companies
  • Google/Bing Ads: Search, Display, YouTube – people searching with high intent for specific keywords. Expect pricey cost per clicks.
  • TikTok/Snapchat Ads – great if you have a visually creative product/service. Utilizing influencers can go a long way!

Now, it’s time to start building your audiences. Here are some potential audiences that you can create and build:

  • Interests, demographics, locations
  • Individuals that engage with your company on social media (like, comment, share, watch a video, etc.)
  • People who inquired/bought from you before
  • List building/buying
  • Partnerships

Have the audiences down? Next, think about the campaigns that you could try:

  • Awareness Campaigns – If your company/product/service is new, go with an awareness campaign (& still have an offer/call-to-action)
  • Consideration Campaigns – Utilize consideration campaigns and remarketing if people have engaged with your social content, visited your website, bought from you, used your service, or have been in your network
  • Conversion Campaigns – Utilize conversion campaigns when people know who you/your business is and are ready to contact you

There you have it – offers, marketing channels, audiences, and campaign types. Become a marketing wizard and get these components down. Soon, you’ll be on your way to lead generation success.

Want to fast track your success? Download Our “Lead Generation Guide – Succeed with Online Ads” now!

RJ Huebert
RJ Huebert is the founder and managing principal of HBT Digital Consulting, a Pittsburgh-based business. A digital marketing professional, he specializes in search engine and social media marketing for B-to-C companies looking for lead generation and online optimization. He is also the co-race director for three Tampa Bay 5K events called The Great Mother’s Day Race, The Great Father’s Day Race, and The Great Gay 5K. The races have had over 12,000 participants and have raised over $7,000 for local charities since 2012. Previously, RJ was the marketing director for a world-wide market research firm, and has held management roles in verticals including healthcare, banking, and for-profit education. Helping local business succeed online is his daily passion, launching 5K events gives him joy, and contributing to the Pittsburgh business scene inspires him. RJ earned his Bachelor of Arts from the University of Pittsburgh and Master of Arts from the University of South Florida, focusing on Strategic Communication Management. Currently, he sits on the American Marketing Association Board of Directors - Pittsburgh Chapter. He resides in Pittsburgh, PA with his wife Taylor, chocolate Lab Coco, and a Jack Russel Terrier named Rosie.