Google Discovery Ads


Are you familiar with Google Discovery Ads?

This campaign type allows you to show up in Gmail, YouTube, and on the Google Display Network.

While different from Search ads, there are a few commonalities, such as:

  • Ability to target specific audiences: people who have visited your website, people that are “in-market” for your products and services, and custom intent audiences (people that have specific interests, purchase intentions, and search for a specific term on Google)
  • Demographic targeting
  • Specified locations and location exclusions
  • and creating ad schedules

Check out HBT Digital’s Gmail Discovery Ads:

Here’s a YouTube Discovery Ad:

This campaign type can be used for awareness, leads, sales, and more. Plus, you control the budget. It’s a great way to showcase your brand!

Hit us up if you want to try out Google Discovery Ads for your business!

RJ Huebert
RJ Huebert is the founder and managing principal of HBT Digital Consulting, a Pittsburgh-based business. A digital marketing professional, he specializes in search engine and social media marketing for B-to-C companies looking for lead generation and online optimization. He is also the co-race director for three Tampa Bay 5K events called The Great Mother’s Day Race, The Great Father’s Day Race, and The Great Gay 5K. The races have had over 12,000 participants and have raised over $7,000 for local charities since 2012. Previously, RJ was the marketing director for a world-wide market research firm, and has held management roles in verticals including healthcare, banking, and for-profit education. Helping local business succeed online is his daily passion, launching 5K events gives him joy, and contributing to the Pittsburgh business scene inspires him. RJ earned his Bachelor of Arts from the University of Pittsburgh and Master of Arts from the University of South Florida, focusing on Strategic Communication Management. Currently, he sits on the American Marketing Association Board of Directors - Pittsburgh Chapter. He resides in Pittsburgh, PA with his wife Taylor, chocolate Lab Coco, and a Jack Russel Terrier named Rosie.