Google My Business

June 29, 2020 RJ Huebert

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Google, the most important search engine in the United States, controls over 85% of all internet searches. Whether individuals search on their desktop, mobile phone, or tablet, Google is most likely the place people turn when they want to search for something online. Your website, if optimized correctly, will be listed and documented on Google for the world to see. For free!

Lean your head back right now, close your eyes, and think about having the entire world at your fingertips. It’s powerful, and you’ll want to present yourself and your business in the best possible way, right? You wouldn’t wear flip flops and a tank top to Sunday service, right?

Following further down the Google path, Google My Business is a product that allows you to list your business on Google. It’s like the Yellow Pages – it is so important. And like the Yellow Pages, you can post your address, phone number, logo, and a business description.

But there’s more.

You can add pictures, videos, give business updates, and more. You can even get app notifications if people interact with your business. All for free.

One might say a Google My Business listing is one of the most important properties you can claim online. Even if you don’t have a brick and mortar, you can list your business, and even hide the exact address if you don’t want to share it (i.e. if you work from home).

Here are the steps to create a great Google My Business listing:

Visit Google My Business
Build out your business profile, hours, add your website, describe your business
Add pictures
Create post updates about your business (Like a Facebook post)

Here’s a snapshot of the HBT Digital Consulting Google My Business Listing:

HBT Digital Consulting's Google My Business Page

Want more reviews? Of course you do! Send out the “Review Form” URL to people who like your products/services! Once you start getting more reviews, your business will be seen as legit and trustworthy.

One awesome feature is to see your business’ performance from a “Google Search” and “Google Maps” point of view.

Campaign Performance on Google My Business

If you’re getting traffic, that’s great, but think about ways you can push yourself further. Look to add a “promotion” or “event.” You may be able to drive more activity and leads to your business. That’s a win!

By taking the time to claim your business, and build out your business profile, your business will be more professional, and be seen by Google as trustworthy. I highly recommend utilizing Google My Business as a way to show the world not only who you are, but who you want to be.
If you’d like help managing your Google My Business page, or want digital marketing services for your business, please visit HBT Digital Consulting today!

RJ Huebert

RJ Huebert is the founder and managing principal of HBT Digital Consulting, a Pittsburgh-based business. A digital marketing professional, he specializes in search engine and social media marketing for B-to-C companies looking for lead generation and online optimization. He is also the co-race director for three Tampa Bay 5K events called The Great Mother’s Day Race, The Great Father’s Day Race, and The Great Gay 5K. The races have had over 12,000 participants and have raised over $7,000 for local charities since 2012. Previously, RJ was the marketing director for a world-wide market research firm, and has held management roles in verticals including healthcare, banking, and for-profit education. Helping local business succeed online is his daily passion, launching 5K events gives him joy, and contributing to the Pittsburgh business scene inspires him. RJ earned his Bachelor of Arts from the University of Pittsburgh and Master of Arts from the University of South Florida, focusing on Strategic Communication Management. Currently, he sits on the American Marketing Association Board of Directors - Pittsburgh Chapter. He resides in Pittsburgh, PA with his wife Taylor, chocolate Lab Coco, and a Jack Russel Terrier named Rosie.