Advertising on Hulu

Advertising on Hulu

November 20, 2020

Digital Marketing, Hulu,

Tags: advertising on hulu, digital advertising, digital marketing agency, marketing consultant, marketing insights, pittsburgh digital marketing,

Is Hulu Advertising Right For Your Business?

As a digital marketing professional, it’s my job to stay up to date on the latest and greatest marketing channels, and today I’m tackling advertising on Hulu. For those that aren’t aware, Hulu is an online streaming service with free and premium versions. You can find broadcast TV shows, record programming like the DVR, and also stream live sports (“Hulu has live sports,” remember that jingle?) But one thing is for sure, running ads on Hulu is starting to get very popular.

Hulu’s website has some eye popping stats:

  • 92 million ad-supported viewers
  • 47% are cord cutters (no longer have cable at home)
  • 33 is the median age

Do you know what stands out to me? There’s a HUGE audience that watches digital programming on a device, and most likely at home. And this audience is easily accessible.

Hulu delves deeper into advertising and shares:

  • Products like the Ad Selector give viewers choice and control over the type of ad they want to see resulting in 70% higher lifts than the average campaign on Hulu.
Hulu ad selector
A choose your own ad example from Hulu!
  • Non-disruptive ads like the Binge ad deliver relevant messaging to viewers at the right time and place in their stream, increasing unaided brand awareness by 24% and ad recall by 25%.
Hulu non disruptive ad
A great Hulu ad example from Maker’s Mark!
  • With GatewayGO viewers can take immediate action on a brand’s offer without ever leaving the couch. In fact, 6 in 10 viewers like that they can discover and act on deals with GatewayGO.
Hulu Gateway Go
Three different options to get a $100 credit from SmileDirectClub.

While traditional TV advertisements may seem unapproachable, or likely very expensive, one business owner had her own thoughts.

Kathryn Aquino, from Alpha Omega, an insurance brokerage, said “One day when I was watching Hulu I saw a local ad, and I was really surprised! I thought Hulu advertising was only large, national brands, but that experience made me realize there was an option for smaller scale businesses like us.”

Of the targeting capabilities: “I was amazed at how well Hulu was able to narrow down and target our desired demographic. We were able to get specific with location, age, etc. There are so many options to choose from. There was some demographic overlap, but it’s good that we can see our ideal client among the demographic filters. In my opinion, it was definitely a step above social media specificity!”

As with anything marketing related, you never really know “what will work” unless you try it and track results. Always track spend, clicks, impressions, click thru rate, conversions, and return on ad spend. It just may turn out that advertising on Hulu is right for you!

If you’d like to chat about your digital marketing strategy, marketing channels, or Hulu advertising, please reach out to HBT Digital Consulting.