Marketing Your Stunning Website
October 1, 2021
Tags: digital marketing, digital marketing agency, facebook ads, google ads, Google My Business, HBT Digital Consulting, linkedin ads, pittsburgh digital marketing, youtube ads,
Your website says a lot about your business, products, services, employees, and more. It gives a first impression to a potential lead, and it is imperative to have a beautiful, functioning website. However, it’s not enough to have the most beautiful website in the world. Yes, an SEO-optimized website is essential for your business, but if no one knows about your site, nobody will contact you or even see it! Marketing your stunning website is just as important as how great it looks and works. Here are some creative ways to market and gain more traffic to your website.
Create a YouTube Video and Ad About your Product/Service
Video is a popular avenue for marketing because it’s something that consumers enjoy seeing. With Google Ads, you can create custom advertisements that showcase your business and highlight the ideas you want to share with consumers. Google Ads is also one of the most useful tools for ads because you can target specific audiences. For example, if you want to show a video ad to an audience of people who are between the ages of 18-25, you can do that! The beauty of customization is that you aren’t wasting your time showing your ads to people who may show no interest. Video ads are great to grab the attention of a potential lead and lead them to your business’s website. There are also a ton of campaign options too, like video ads for awareness, leads, sales, and more!
Using keywords, you can also make your ad visible to custom audiences. Click here to learn about what keywords are and how they can improve your ad game!
Create Facebook Ads
Facebook ads also allow you to showcase your product/service to a customized audience. Some of the specific targeting you can adjust on Facebook ads includes demographics, interests, online behavior, locations, and more. Using this marketing channel can boost traffic to your website while increasing visibility of your business’s Facebook page.
One Facebook ad idea is to create an offer/demo and lead people to click to your site. This way, you can lead people in with a small call-to-action and then “wow” them with your amazing website and product offer!
Create, Share, and Promote Content on LinkedIn
LinkedIn marketing is cool because it’s a great professional network, and basically everyone is on it. Using LinkedIn, you can create, share, and promote your content and guide people to your epic website. LinkedIn uses ad targeting that lets you find your specific audience and target them, using such targeting as company size, job role, member groups, and more. Who you want to market to is ultimately the greatest consideration when finding a place to promote your content.
LinkedIn may be a more professional social network, but that doesn’t mean it’s a bad place to promote content and information that can lead people to your website. In some cases, it’s actually the best place to create and share content. If you’re a B2B business, you could find your next business partner on LinkedIn or even find great candidates if you’re looking for new talent.
Have a Google My Business Listing
Google My Business is a great and simple tool that many can overlook. This useful Google platform lets you share information with consumers that answers the questions they’re wondering about. “What are the business hours?” and, “How many people have given this business five stars?” are all things that people consider when considering making a purchase. You can really attract customers when you share photos, business hours, reviews, and what your company does for its community. It’s even more convenient when these details are all in one place.
Check out our rundown of how to use Google My Business to its fullest advantage.
Make Lead Generation on Your Website Easy
You want to make sure your website is easy to navigate and also gives your website visitors many opportunities to become leads. Having a great contact page is crucial for potential leads to know how to best reach you. Other things that are worth having on your site are a phone number, address, and testimonials. These show potential leads what your business does for its current clients and how you could do the same for them.
Marketing your stunning website can be difficult. If you’d like some help with this, a free pay-per-click audit, or some help with your social media advertising efforts, contact us here.