New Client Welcome – University of Pittsburgh


We’re proud and excited to announce the newest client addition to HBT Digital – The University of Pittsburgh.

HBT Digital now supports the Dietrich School of Arts and Sciences Master of Quantitative Economics program. Our digital marketing agency was brought on to help build brand awareness for the two year-old program, and to drive enrollments (conversions) for the 2022 Fall Semester.

In order to drive excitement and applications, HBT Digital created a unique micro-site that captures leads from a variety of standpoints, including a form, button clicks, and more. Check out the site below, or click here.

Master of Science in Quantitative Economics

Pitt MQE Microsite

Lead Generation

The goal of 40 enrollments for the Fall 2022 semester is a large task. However, with a key mix of social media advertising, highly targeted LinkedIn Ads, and Google Search Ads, we’re confident in driving applications into the School.

LinkedIn Ads

Check out a few versions of our LinkedIn Ads, and follow the Master of Economics page for more information!

Pitt MQE LinkedIn Ads 1
Pitt MQE LinkedIn Ads 2

Google Search Ads

Google Search Ads are important to capture traffic searching with “high-intent” using keywords such as “Pitt MQE” and “Master of Quantitative Economics.” Check out one of our search ads below!

Pitt MQE Search Ad

To say that we’re excited to work with the University of Pittsburgh is an understatement! HBT Digital’s founder, RJ Huebert, received his BA from Pitt, his sister attended the school, and he lives in Pittsburgh. If you’re interested in furthering your economics education, check out the Master of Quantitative Economics from the University of Pittsburgh.

RJ Huebert
RJ Huebert is the founder and managing principal of HBT Digital Consulting, a Pittsburgh-based business. A digital marketing professional, he specializes in search engine and social media marketing for B-to-C companies looking for lead generation and online optimization. He is also the co-race director for three Tampa Bay 5K events called The Great Mother’s Day Race, The Great Father’s Day Race, and The Great Gay 5K. The races have had over 12,000 participants and have raised over $7,000 for local charities since 2012. Previously, RJ was the marketing director for a world-wide market research firm, and has held management roles in verticals including healthcare, banking, and for-profit education. Helping local business succeed online is his daily passion, launching 5K events gives him joy, and contributing to the Pittsburgh business scene inspires him. RJ earned his Bachelor of Arts from the University of Pittsburgh and Master of Arts from the University of South Florida, focusing on Strategic Communication Management. Currently, he sits on the American Marketing Association Board of Directors - Pittsburgh Chapter. He resides in Pittsburgh, PA with his wife Taylor, chocolate Lab Coco, and a Jack Russel Terrier named Rosie.