It’s Great to Be an Online Marketing Company in Pittsburgh

It’s true that online marketing can be done from anywhere in the world, but there’s no denying that being in a collaborative and blue collar city helps get innovative ideas off the ground. Working in a city with vast and diverse arrays of talent is a godsend for small businesses. That’s why HBT Digital Consulting chose to set up shop in Pittsburgh, Pennsylvania, which has become a hub for startup companies, with brands in every segment flocking to the city to take advantage of its opportunities. From language educator Duolingo to ecommerce brand Pineapple Payments, these upstarts understand the importance of strategically positioning their companies geographically — and staking your claim on an up-and-coming business hub is a great way to do that.

After making Pittsburgh our own home away from home, HBT Digital Consulting can confirm that it’s a great area for startups to get their wheels turning. But what is it that’s so appealing about the city for such businesses? These are some of the biggest benefits we’ve noticed as a digital marketing company in the area.

The Talent

As we mentioned, cities are promising places to recruit top-tier talent, and with colleges like the University of Pittsburgh and Carnegie Mellon University nearby, it’s safe to say there are plenty of fresh young minds looking to enter Pittsburgh’s workforce. This increases the odds of any company in Pittsburgh onboarding employees eager to learn and grow — and if your business builds a relationship with these educational institutions, they might even help you find potential interns and employees.

The Startup Community

HBT has enjoyed tremendous success since setting up shop in Pittsburgh — and we aren’t the only ones. In fact, last year alone investors put nearly $3 billion into the city’s startup economy, highlighting just how many independent businesses are thriving there. And although concerns about competition are valid, a strong startup community is good news for any company that chooses to move to Pittsburgh for two key reasons.

First, more startups amount to more potential business for your brand. Whatever your company offers, it’s likely there are other upstarts that would benefit from taking advantage of your services. In our case, HBT has provided up-and-coming brands with strategies to boost their online presence and convert their digital marketing efforts to sales. Likewise, just as we swoop in and save the day with our expertise, other startups may be able to help their neighbors with tasks like managing finances, improving cybersecurity, or handling customer service inquiries. With so many companies looking to get their foot in the door, the possibilities are nearly endless.

Additionally, having a large number of startups nearby provides opportunities for new companies and agencies to work with one another. From hosting networking events to collaborating on projects together, it doesn’t hurt to build relationships with other brands and become a well-known provider in the community. This could lead to referrals down the line, especially if your services go hand in hand with other startups.

American Marketing Association

The American Marketing Association (AMA) is a great place for professionals to make connections, and Pittsburgh actually has its own chapter. Partaking in the AMA’s networking and educational events has provided HBT with invaluable resources and connections, and it’s not just marketing professionals who benefit from the AMA’s presence in the city. Connections are critical for every new business, and the AMA describes itself as “building a personalized and connected Marketplace of knowledge that engages the AMA in a single community.” That community mindset permeates Pittsburgh, and getting to know those who associate with the AMA is an effective way to grow your network, and your company’s for that matter.

Having a Local Team

City dwellers tend to live fairly close to where they work, and having a local team to staff your company comes with several benefits. For one, it simplifies the hiring process, since you won’t need to resort to virtual interviews or worry about candidates changing their minds about moving halfway through. (You also might know the candidate’s references, or be able to get a recommendation from one of your connections, which is always a plus.)

On top of that, residents tend to appreciate companies who hire locally, with consumers preferring to frequent businesses where they can support workers in their community. Some cities also offer financial incentives for creating jobs. You can see what incentives Pittsburgh has to offer by clicking here.

Embracing Creativity

There’s a reason the media portrays cities as teeming with artsy types. Although not everyone in Pittsburgh will be working toward their next big idea, plenty of people in the area are doing exactly that. (The number of startups more than proves that.) Moving your company to an area with a slew of creative minds allows business managers and employees to embrace their own creativity — something that will prove especially beneficial during the early stages of building your brand. HBT has seen and experienced so many upsides to starting in Pittsburgh, it’s hard for us to find an argument against it. Sure, there are other cities with similar environments, but they don’t have our glowing endorsement — and many of the more romanticized locations have higher costs of living than Pittsburgh does. That’s just another of many reasons Pittsburgh should be on your company’s radar. To learn more about why HBT believes Pittsburgh is the go-to spot for businesses of all shapes and sizes, contact us here

RJ Huebert
RJ Huebert is the founder and managing principal of HBT Digital Consulting, a Pittsburgh-based business. A digital marketing professional, he specializes in search engine and social media marketing for B-to-C companies looking for lead generation and online optimization. He is also the co-race director for three Tampa Bay 5K events called The Great Mother’s Day Race, The Great Father’s Day Race, and The Great Gay 5K. The races have had over 12,000 participants and have raised over $7,000 for local charities since 2012. Previously, RJ was the marketing director for a world-wide market research firm, and has held management roles in verticals including healthcare, banking, and for-profit education. Helping local business succeed online is his daily passion, launching 5K events gives him joy, and contributing to the Pittsburgh business scene inspires him. RJ earned his Bachelor of Arts from the University of Pittsburgh and Master of Arts from the University of South Florida, focusing on Strategic Communication Management. Currently, he sits on the American Marketing Association Board of Directors - Pittsburgh Chapter. He resides in Pittsburgh, PA with his wife Taylor, chocolate Lab Coco, and a Jack Russel Terrier named Rosie.