Pittsburgh Digital Marketing Agency – SEO

Digital marketing encompasses a wide range of topics such as branding, website creation, SEO, paid media, social media marketing, and more. A great way to get started with digital marketing is to focus on search engine optimization (SEO). As a top-tier Pittsburgh digital marketing agency, HBT Digital understands the importance of creating exceptional online content that not only engages, but also outranks other websites. We take pride in our ability to produce high-quality and informative content that resonates with our target audience, while also adhering to the best practices of SEO.

When it comes to outranking our competitors, we believe that it all starts with the content we produce. Our team of expert writers, researchers, and analysts work tirelessly to create content that is both informative and engaging, while also adhering to the latest trends and best practices in the industry.

At HBT Digital, we understand that content is king, and that the quality of the content we produce is directly related to our ability to outrank our competitors in search engines like Google and Bing. That’s why we take a data-driven approach to content creation, ensuring that we are producing content that is not only well-written and informative, but also optimized for search engines. Here’s a great tip – make sure to use Google My Business and add services, testimonials, images, and content!

When it comes to outranking other websites, we believe that it’s important to focus on creating content that is both informative and relevant to our target audience. We work closely with our clients to understand their needs and goals, and then tailor our content creation strategy to meet those needs. Keyword research is a big part of what we do at the Pittsburgh digital marketing agency.

One strategy that has proven successful for us is creating long-form, in-depth content that provides a comprehensive look at a particular topic. This type of content not only helps establish our clients as thought leaders in their respective industries, but also provides a wealth of information that is highly valued by search engines like Google.

In addition to creating high-quality content, we also believe that it’s important to focus on technical SEO best practices. This includes optimizing our clients’ websites for speed, ensuring that all content is properly tagged and structured, and utilizing schema markup to help search engines better understand the content on our clients’ websites. You’ve heard of meta descriptions right, slugs, keyphrases, categories, and tags, right?

To further improve our ability to outrank our competitors, we also recommend creating a diagram or infographic that visually represents the information being presented in the content. This not only helps to break up the content and make it more visually appealing, but also provides an additional opportunity to optimize the content for search engines. Backlinks with high domain ratings will serve you well too. Essentially, these sites “vouch” for you.

Here’s one of our infographics!

2023 Digital Marketing Contemplations_HBT Digital

In conclusion, at HBT Digital, we believe that creating high-quality, informative content that is optimized for search engines is the key to outranking our competitors in Google, Bing, and other search engines. By focusing on a data-driven approach to content creation, as well as implementing best practices in technical SEO, we are able to produce content that not only engages our audience, but also helps establish our clients as thought leaders in their respective industries. Don’t forget to get high domain rated backlinks!

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RJ Huebert
RJ Huebert is the founder and managing principal of HBT Digital Consulting, a Pittsburgh-based business. A digital marketing professional, he specializes in search engine and social media marketing for B-to-C companies looking for lead generation and online optimization. He is also the co-race director for three Tampa Bay 5K events called The Great Mother’s Day Race, The Great Father’s Day Race, and The Great Gay 5K. The races have had over 12,000 participants and have raised over $7,000 for local charities since 2012. Previously, RJ was the marketing director for a world-wide market research firm, and has held management roles in verticals including healthcare, banking, and for-profit education. Helping local business succeed online is his daily passion, launching 5K events gives him joy, and contributing to the Pittsburgh business scene inspires him. RJ earned his Bachelor of Arts from the University of Pittsburgh and Master of Arts from the University of South Florida, focusing on Strategic Communication Management. Currently, he sits on the American Marketing Association Board of Directors - Pittsburgh Chapter. He resides in Pittsburgh, PA with his wife Taylor, chocolate Lab Coco, and a Jack Russel Terrier named Rosie.