Top Reasons to Hire a Digital Marketing Consultant


Welcome to HBT Digital Consulting, your business’ right-hand digital marketing pro! We help small to medium-sized businesses with the projects that they aren’t capable of doing, don’t want to do, or just want to get off the ground. While you’re great at what you do, managing your products and services, you may need assistance with tackling the online management of your brand. Regardless of reasons, and there are many, a digital marketing consultant may be the right choice for your company.

Below are the top reasons to hire a digital marketing consultant:

  1. You get a pro
    • An experienced digital marketing consultant uses online tools to quickly analyze the competitive landscape and give you smart ideas to drive leads and sales. They will know how to track customers and understand where they originated from, and will be able to provide a good sense of the cost per lead by marketing channel (i.e. Facebook, Google search ad, YouTube ads, etc.).
  2. They’re focused on improving your goals
    • A digital marketing professional can install tracking pixels on your site, on Google Analytics, and correctly attribute ad performance from online advertising channels (i.e. Facebook, Instagram, etc.). The pro can adjust marketing spends based on actual conversions, not just “guessing” if an ad works or not. By correctly attributing conversions, you can set goals that will move the “revenue needle!”
  3. A pro can change direction fast
    • Internally, you deal with office politics, corporate goals, and people with various skill levels. Projects stall, people take vacations, and projects arrive over budget and under perform. An online specialist can start work on a new idea that very day, and can run with an idea.
  4. Help you pursue new projects
    • Perhaps your company is slow to take on new initiatives, or you don’t have the right personnel in-house. By finding a marketing consultant outside of your space, you can quickly attack those meaningful projects that you’ve had on the docket. Companies go with consultants when they need a highly specialized focus, and are great at one thing. HBT Digital Consulting is great at digital marketing, so go with someone who has “been there, and done that.” 
  5. A consultant can cost less than hiring a full time employee
    • A full time employee is a huge expense! You likely have to pay insurance, training, and benefits to this individual. With a marketing consultant, you pay their rate and off you go! Generally, you’re not locked in to a very long term contract, so if you’re not getting the results as advertised, you can quickly cut your losses.

A digital marketing company should be a consideration when you need immediate marketing assistance. If anything, a digital consultant can bring fresh ideas to the table, and show you how you can improve your lead generation online. If you’d like a free digital marketing strategy session, please visit the contact page, or email RJ Huebert, managing principal at HBT Digital Consulting.

RJ Huebert
RJ Huebert is the founder and managing principal of HBT Digital Consulting, a Pittsburgh-based business. A digital marketing professional, he specializes in search engine and social media marketing for B-to-C companies looking for lead generation and online optimization. He is also the co-race director for three Tampa Bay 5K events called The Great Mother’s Day Race, The Great Father’s Day Race, and The Great Gay 5K. The races have had over 12,000 participants and have raised over $7,000 for local charities since 2012. Previously, RJ was the marketing director for a world-wide market research firm, and has held management roles in verticals including healthcare, banking, and for-profit education. Helping local business succeed online is his daily passion, launching 5K events gives him joy, and contributing to the Pittsburgh business scene inspires him. RJ earned his Bachelor of Arts from the University of Pittsburgh and Master of Arts from the University of South Florida, focusing on Strategic Communication Management. Currently, he sits on the American Marketing Association Board of Directors - Pittsburgh Chapter. He resides in Pittsburgh, PA with his wife Taylor, chocolate Lab Coco, and a Jack Russel Terrier named Rosie.