Top Reasons to Work with a Digital Marketing Agency

HBT Digital Consulting, a Pittsburgh-based digital marketing agency, was launched to help entrepreneurs and businesses optimize their online identity. Understanding that one “can’t do it all,” consultants can come in right away to “activate” digital marketing tactics. Sometimes, a business owner may want more awareness and leads for their business. Other times, the owner may want the marketing agency to do the “grunt work,” be it maintaining a social media calendar, working on email marketing, or creating Facebook and Instagram posts. Whatever your reason may be for seeking outside help, a digital agency can help you achieve the goals to propel your business forward.

Below are the “Top Reasons to Work with a Digital Marketing Agency:”

You don’t have to hire new employees

With employees, there’s not only the cost of hiring a quality person, but there’s a steep learning curve. It’s rare that an employee can start and make an immediate impact. A digital marketing agency can launch campaigns right away after understanding your goals. You don’t need to train them, assimilate them into your culture, or pay their benefits. An agency can perform right away.

Work with highly skilled digital marketers dedicated to their craft

Digital marketing seems to change on a daily basis. From having pay-per-click advertising be the “hot-new-thing,” to having the option to advertise on Spotify, new opportunities are introduced all the time. Digital marketers follow what’s happening in the industry and are always looking to deliver for their clients. They’re dedicated to getting better because the agency knows that they must perform in order to keep clients.

The Agency knows best practices

There are training and certifications that a digital marketer can acquire in order to demonstrate that they have certain competencies. Google Ads has certifications for Search, Display, YouTube, and more. There’s the Facebook Blueprint which proves you know how to build a great audience, use pixels for tracking, and knowing the best ad placements for the media. Digital marketers understand best practices and can optimize your marketing campaigns because they’ve “been there and done that.”

Pick and choose the most important marketing tactics to focus on

It’s rare to “do everything” with digital marketing. You might only need monthly email marketing to your clients, or a Facebook awareness campaign about your new product or service. With the agency’s help, they’ll show you all of the pertinent marketing channels, but only spend your budget where it makes the most sense . The digital marketing agency can show you historical data about campaign performance and forecasting for clicks and website visits. 

Only pay for what you need

With many digital marketing agencies, you can arrange to pay hourly for the marketing services that you need. Instead of hiring an “email marketing specialist” for tens of thousands of dollars, you could pay a couple hundred per email. You’ll save money in the long run, plus it’ll be one less thing “on your plate.” Need one Facebook ad campaign built? A digital marketing agency can have it created and optimized and ready to launch ASAP, saving you time and money, and you only pay for what you need.

A digital marketing agency may be right for your business if you need a dedicated marketing pro on your team, if you want to outsource the marketing function, or if you want to see what an outsider can help you with. When finding the best agency, look for reviews, ask them about strategy, and make sure that they really get to know your business, your goals, and how you like to work with vendors.

Please contact HBT Digital Consulting if you’re considering hiring a digital marketing agency!

RJ Huebert
RJ Huebert is the founder and managing principal of HBT Digital Consulting, a Pittsburgh-based business. A digital marketing professional, he specializes in search engine and social media marketing for B-to-C companies looking for lead generation and online optimization. He is also the co-race director for three Tampa Bay 5K events called The Great Mother’s Day Race, The Great Father’s Day Race, and The Great Gay 5K. The races have had over 12,000 participants and have raised over $7,000 for local charities since 2012. Previously, RJ was the marketing director for a world-wide market research firm, and has held management roles in verticals including healthcare, banking, and for-profit education. Helping local business succeed online is his daily passion, launching 5K events gives him joy, and contributing to the Pittsburgh business scene inspires him. RJ earned his Bachelor of Arts from the University of Pittsburgh and Master of Arts from the University of South Florida, focusing on Strategic Communication Management. Currently, he sits on the American Marketing Association Board of Directors - Pittsburgh Chapter. He resides in Pittsburgh, PA with his wife Taylor, chocolate Lab Coco, and a Jack Russel Terrier named Rosie.