HBT Digital Consulting Featured in the Washington Post


The Google antitrust case isn’t going away anytime soon. Yes, the presidential election is dominating the news right now, but HBT Digital is celebrating in their own unique way.

Why, you ask?

Because we were just featured in the Washington Post, and Fox Business, as an AP story was picked up and shared across the web!

First, thank you to Joyce Rosenberg, AP writer, for giving us the opportunity to make a statement!

Second, Google is not evil. According to RJ, managing principal, he says, “Google will let you get a free email address. You can have a YouTube account, post videos, gather a following, and make money. You can showcase your business to the world with Google My Business and with Google Ads. Don’t break up Google!”

From the Washington Post:

“R.J. Huebert, who buys Google ads on behalf of the law firms, manufacturers and a credit union that are his clients, also sees prices going up because of the competition among advertisers, but the owner of HBT Digital Consulting says, “I think it’s the cost of doing business.”

Huebert, whose company is based in Pittsburgh, sees Google as an important tool for small businesses because of its reach. And when people begin a search on Google, they’re already interested in a product or service; they have what’s known as high intent, a high likelihood that they’re going to make a purchase. And they’re more likely to buy than someone who happens on an ad as they scroll through Facebook.”

Want to know more about HBT Digital? Click here.

RJ Huebert
RJ Huebert is the founder and managing principal of HBT Digital Consulting, a Pittsburgh-based business. A digital marketing professional, he specializes in search engine and social media marketing for B-to-C companies looking for lead generation and online optimization. He is also the co-race director for three Tampa Bay 5K events called The Great Mother’s Day Race, The Great Father’s Day Race, and The Great Gay 5K. The races have had over 12,000 participants and have raised over $7,000 for local charities since 2012. Previously, RJ was the marketing director for a world-wide market research firm, and has held management roles in verticals including healthcare, banking, and for-profit education. Helping local business succeed online is his daily passion, launching 5K events gives him joy, and contributing to the Pittsburgh business scene inspires him. RJ earned his Bachelor of Arts from the University of Pittsburgh and Master of Arts from the University of South Florida, focusing on Strategic Communication Management. Currently, he sits on the American Marketing Association Board of Directors - Pittsburgh Chapter. He resides in Pittsburgh, PA with his wife Taylor, chocolate Lab Coco, and a Jack Russel Terrier named Rosie.