What Matters Most to HBT Digital?
March 26, 2021
Tags: digital marketing agency, google ads, HBT Digital Consulting, nonprofit, pittsburgh, pittsburgh digital marketing, search engine marketing,
HBT Digital Consulting believes it is of the utmost importance to not only understand our clients’ goals, but to create a digital marketing strategy that exceeds expectations. After all, that’s what we are hired to do. One of our key differentiators is to provide unprecedented service that is uncommon with other agencies. Read on to see what else separates HBT Digital Consulting from the pack and what matters most to us.
An Updated Mission and Vision
Businesses are ever-evolving, and our mission statement at launch (2019) was a bit dated and unfocused. In 2020, a devastating year for most, we were able to look at the brand from a 30,000 foot view and decided a focused approach was needed. In 2021, we updated our mission statement, vision statement, and “ the why” on our website. Take a look below!
A Dedicated Product Focus
Over the past few months, we’ve started to get away from building websites, managing social media profiles, and doing segmented email marketing for clients. We wanted to focus our efforts at what we are best at, which is search engine marketing (Google/Bing Ads) and social media advertising (Facebook/LinkedIn Ads). Instead of “doing it all,” we wanted to “dial it in” and help our clients the best way we knew how. This has really increased our client retention with the leads and overall service that we provide. Just see our reviews.
Helping the Community
Not only do we enjoy serving our clients, but we also like to recognize monthly nonprofits. In January, we recognized Center of Life, a nonprofit in the Hazelwood neighborhood of Pittsburgh that provides families and youth with resources to make their communities strong. Last month, we brought awareness to Safe Journey, a nonprofit against domestic violence in Union City, PA. This month, we are specifically supporting Maot Chitim (Chicago, IL.). This charity assists needy members of the Chicagoland community with the High Holidays and other food-related needs.
Serving Our Unique Clients
Our clients come from unique industries, including the financial services and legal industries. We also serve nonprofits. One thing people might not know is the fact that a good portion of our revenue comes from advertising agency partners. Essentially, HBT Digital provides “white-label” service for them and handles their pay-per-click advertising. What can we say, we’re good at what we do!
Financial Partners Credit Union is one of our leading financial services clients. In the legal industry, we have served clients such as Flickinger Legal Group, Wendaur Law, and Williams & Jorden. These firms are heavy on lead generation bringing in new personal injury, business, and real estate law cases.
Some of our nonprofits include Big Brothers Big Sisters of America and Children’s Flight of Hope.
For a free digital marketing consultation, visit us here.