Why Facebook is Your Business’s Greatest Asset

Facebook was created in 2004, and since then, billions of people have been utilizing the social media platform in some amazing ways. Connecting with family and friends, establishing relationships, and even creating your business’s online presence all credit the leading social media platform. Social media has taken over the digital space of marketing, and we predict that Facebook will continue to help businesses thrive in the coming years. Here are three of our favorite reasons why Facebook is your business’s greatest asset!

The Reach

Facebook is the most popular social media platform, especially for businesses. Facebook currently has 2.85 billion users, and there are about 200 million small businesses that are using Facebook for its many benefits. Additionally, 98.3 percent of Facebook users access the platform on their phones rather than desktop. This creates ease when trying to buy things online, finding phone numbers of businesses, and reading reviews. Facebook is also addictive, causing many people to stay on the app for even over an hour at a time. More time on the app = more opportunities for potential customers to notice your brand’s presence!

Being a digital platform, the relationship opportunities from Facebook are endless. Businesses can communicate and create relationships with potential customers from across the globe. Almost every country uses Facebook, and the relationships formed on this shared platform can become very crucial to the success of some businesses.

The Business Page Feature

Everything is digital nowadays, so only using traditional marketing efforts won’t always necessarily do the trick. The Facebook business page feature is an easy template for businesses to use to get their names out there in the digital world. You can even customize your page to match your specific type of business, but we’ll get to that later. You are able to add call to action (CTA) buttons right on your page, and even adding your business’s address will help search engines index you in local search results. Below is our Facebook business page. Click here to closer analyze how we utilize this awesome Facebook feature!

It’s also possible to create Facebook ads for your business. These are customizable as well. You can choose what your goal is, geo-demographics, and psychographics of your preferred audience. Also, you can see how your ads are doing through the Facebook Ads Manager

Other benefits of using a Facebook business page include:

  • Adding/updating photos pertaining to your business
  • Providing customer support easily and accessibly
  • Watching/analyzing your competitors’ moves

The Timeliness

When something goes “viral” on the internet, it’s highly likely that it was seen on a social media platform. The odds of something going viral on Facebook are high as well. As an example of how fast something can go viral, take the hidden camera video of the Rings character scaring people. In just 24 hours, the video received over 200 million views. 

News is also posted to Facebook in a timely manner by news stations and police departments. Sometimes they even ask for the public’s help to identify suspects! Without Facebook, there’s a chance some of these people would not have been identified.

No, this doesn’t pertain to your business, but it proves that Facebook’s timeliness is a good reason to create your online business presence on the app. You can easily promote deals, sales, and all-of-a-sudden changes on your Facebook page. For example, a local farmer’s market shares their rules for masking up while shopping, as well as which community partners are present at the market!

Facebook is continuing to make the online world of business easier. It’s a great tool to help your small (or large) business continue to grow.

Marina Misitano
Marina Misitano is a content creator/blogger for HBT Digital. She is a recent graduate of Saint Francis University, located in Loretto, PA. She holds a Bachelor's degree in digital media and strategic communications.