YouTube Trends, Content, and Creative Ideas

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The algorithm is working!

Are you a daily YouTube user? 🙋

From checking out the latest Arctic Monkey’s song (There’d Better Be a Mirrorball), to looking at new restaurants in New York City, YouTube delivers fast and furiously. And the best algorithm (narrowly beating Spotify imo) shows personalized content that would most likely interest me, like Hot Ones (an interview show with celebrities as they eat progressively spicy chicken wings).

YouTube showcases 1 billion hours of video each day to users. If you’re not creating video content and uploading to this powerful platform you are simply missing out on discovery, not to mention being able to promote your video through Google Ads. You can even use custom audiences to hit the right people at the right time (individuals searching with high intent for something specific).

Just last week I was at the Duquesne Small Business Development Center shooting HBT Digital’s next video. We’ll be releasing an “Ad Campaign Checklist” that businesses should follow to achieve maximum ad results. Here’s a shot from the day.

RJ at Duquesne

And you’re damn right we’ll be promoting this on YouTube, using custom audiences, and tracking with Google Tag Manager. That’s the only real way to know if the video converts and “is working.”

YouTube Trends, Content, and Creative Ideas

YouTube Pop Culture

A few interesting trends to note from YouTube’s Culture & Trends report:

  • 78% of people agree that they use YouTube because it serves them with content that’s personally relevant to them
  • 65% of Gen Z agree that content that’s personally relevant to them is more important than the content that lots of other people talk about
    • Platform recommendations are enabling more personalized experiences
  • Don’t think that someone would be interested in your content? 55% of Gen Z agree that they watch content that no one they now personally is interested in.
  • See more here.
YouTube Creators

A few ideas on content that engages:

  • Surprise and delight by interacting with other creators
  • Answering questions or comments from fans directly
  • Talking directly to the camera
  • Not afraid to try new things
YouTube Content
  • People are looking to be entertained
  • “The four elements to a great story: unforgettable characters, compelling plots, some form of social commentary, and populist entertainment.” – Andrew Robertson, President & CEO, BBDO

Are you pushing out content that needs to be seen by your target audience? Do you want to leverage YouTube’s audience of 14.3 billion visits per month? That’s more than Facebook, Wikipedia, Amazon and Instagram!

Hit the button below to talk about a custom YouTube marketing strategy!

RJ Huebert
RJ Huebert is the founder and managing principal of HBT Digital Consulting, a Pittsburgh-based business. A digital marketing professional, he specializes in search engine and social media marketing for B-to-C companies looking for lead generation and online optimization. He is also the co-race director for three Tampa Bay 5K events called The Great Mother’s Day Race, The Great Father’s Day Race, and The Great Gay 5K. The races have had over 12,000 participants and have raised over $7,000 for local charities since 2012. Previously, RJ was the marketing director for a world-wide market research firm, and has held management roles in verticals including healthcare, banking, and for-profit education. Helping local business succeed online is his daily passion, launching 5K events gives him joy, and contributing to the Pittsburgh business scene inspires him. RJ earned his Bachelor of Arts from the University of Pittsburgh and Master of Arts from the University of South Florida, focusing on Strategic Communication Management. Currently, he sits on the American Marketing Association Board of Directors - Pittsburgh Chapter. He resides in Pittsburgh, PA with his wife Taylor, chocolate Lab Coco, and a Jack Russel Terrier named Rosie.