YouTube Trends, Content, and Creative Ideas
The algorithm is working!
Are you a daily YouTube user? 🙋
From checking out the latest Arctic Monkey’s song (There’d Better Be a Mirrorball), to looking at new restaurants in New York City, YouTube delivers fast and furiously. And the best algorithm (narrowly beating Spotify imo) shows personalized content that would most likely interest me, like Hot Ones (an interview show with celebrities as they eat progressively spicy chicken wings).
YouTube showcases 1 billion hours of video each day to users. If you’re not creating video content and uploading to this powerful platform you are simply missing out on discovery, not to mention being able to promote your video through Google Ads. You can even use custom audiences to hit the right people at the right time (individuals searching with high intent for something specific).
Just last week I was at the Duquesne Small Business Development Center shooting HBT Digital’s next video. We’ll be releasing an “Ad Campaign Checklist” that businesses should follow to achieve maximum ad results. Here’s a shot from the day.
And you’re damn right we’ll be promoting this on YouTube, using custom audiences, and tracking with Google Tag Manager. That’s the only real way to know if the video converts and “is working.”
YouTube Trends, Content, and Creative Ideas
A few interesting trends to note from YouTube’s Culture & Trends report:
- 78% of people agree that they use YouTube because it serves them with content that’s personally relevant to them
- 65% of Gen Z agree that content that’s personally relevant to them is more important than the content that lots of other people talk about
- Platform recommendations are enabling more personalized experiences
- Don’t think that someone would be interested in your content? 55% of Gen Z agree that they watch content that no one they now personally is interested in.
- See more here.
A few ideas on content that engages:
- Surprise and delight by interacting with other creators
- Answering questions or comments from fans directly
- Talking directly to the camera
- Not afraid to try new things
- People are looking to be entertained
- “The four elements to a great story: unforgettable characters, compelling plots, some form of social commentary, and populist entertainment.” – Andrew Robertson, President & CEO, BBDO
Are you pushing out content that needs to be seen by your target audience? Do you want to leverage YouTube’s audience of 14.3 billion visits per month? That’s more than Facebook, Wikipedia, Amazon and Instagram!
Hit the button below to talk about a custom YouTube marketing strategy! If you’re looking for more YouTube content, check this out!
