2021 Digital Marketing Trends


Digital marketing is made up of a plethora of tactics and techniques, and they are used in many instances that ultimately generate leads or create profit for a business. The popular trends of last year’s digital marketing schemes are short-lived, as new trends for the 2021 year are coming to play. Here are some of our favorite top digital marketing trends expected to make an appearance in the digital marketing world this year.

Brand Value 

Millennials like to know what kind of values the brands they love hold close to their hearts. This generation has shown in tremendous ways that they want to buy from brands that believe in values that align with their own. This seems like it’s always been the case, but this lifestyle of consumption is growing. According to PR Daily, consumers care a great deal about companies aligning with the same values as theirs. Two thirds of millennials also say that they have steered clear of brands that don’t take the same stance as them on issues. That’s how important a brand’s value is to a consumer. Social media can help tell the story of brands, as well as other digital means (email, website, blog, etc.). 

Voice Search 

Alexa has become a common name in households across America. Speech technology helps people with disabilities and assists ordinary people with everyday tasks. You can do things like search what the weather is like so you don’t have to go outside, or turn up your music volume. According to writers over at DBS Interactive, there has been a dramatic increase of “near me” voice searches over the past year. One cool thing about these voice-command tools is that 58% of consumers have found local businesses using conversational language to search! Voice search has become very useful over the past few years and proves that it will only continue to become more popular. 

Social Media Stories 

Social media “stories” grab the attention of users by being accessible right on their newsfeeds. Businesses can create story posts to send information across the platforms quickly without keeping these little details on their pages forever. LinkedIn has recently applied the story strategy to its platform. One interesting thing about LinkedIn stories in comparison to Instagram stories is that LinkedIn stories are only available on mobile and are limited to 20-seconds. Twitter takes the same approach as LinkedIn, making “Twitter fleets” (stories) only available on the mobile app. This could be because LinkedIn users want to spread important information to their connections quickly and efficiently. This gives an opportunity for connections to send and chat about each other’s stories. On the other hand, it is popular for Instagram users to add more than one post to their stories at one time because the length of IG stories is limited to 15 seconds. It is comforting to know that LinkedIn is adapting to the lifestyle of millennials and Gen Zers through this next step. 

Marketing automation 

Automation has come a long way in the marketing industry. Long story short, “automation” simply means robots. Think of robots doing repetitive tasks for you, saving time, effort, money, and the risk of error. These robots can track behavior over channels such as social media, email, and websites. Single Grain further explains more benefits of marketing automation in this article, but just know that the next time Amazon recommends your favorite type of popcorn, a robot sent that your way. 

Want some help growing your business by utilizing some of these trends? We can get you started here!

RJ Huebert
RJ Huebert is the founder and managing principal of HBT Digital Consulting, a Pittsburgh-based business. A digital marketing professional, he specializes in search engine and social media marketing for B-to-C companies looking for lead generation and online optimization. He is also the co-race director for three Tampa Bay 5K events called The Great Mother’s Day Race, The Great Father’s Day Race, and The Great Gay 5K. The races have had over 12,000 participants and have raised over $7,000 for local charities since 2012. Previously, RJ was the marketing director for a world-wide market research firm, and has held management roles in verticals including healthcare, banking, and for-profit education. Helping local business succeed online is his daily passion, launching 5K events gives him joy, and contributing to the Pittsburgh business scene inspires him. RJ earned his Bachelor of Arts from the University of Pittsburgh and Master of Arts from the University of South Florida, focusing on Strategic Communication Management. Currently, he sits on the American Marketing Association Board of Directors - Pittsburgh Chapter. He resides in Pittsburgh, PA with his wife Taylor, chocolate Lab Coco, and a Jack Russel Terrier named Rosie.