Search Engine Marketing

Search Engine Marketing is what we do.

HBT Digital Consulting helps clients achieve lead and sales success through managing Search Engine Marketing (SEM) campaigns. SEM, also known as “pay-per-click” (PPC) advertising, is the practice of marketing a business using paid advertisements that appear on search engine results pages.

This can include Google Ads or Bing Ads (Search, Display, Product Shopping, Gmail, or YouTube Ads). When you use search engine marketing, it’s like flipping on the light switch; your company will immediately receive impressions and clicks to your website.

Benefits of Search Engine Marketing

Reach prospects instantly
Increase brand awareness
Geo-targeted ads
Target the right audience
Pay only per action
Target competitor’s keywords
Test and measure performance
Deliver by demographic targets

Ad Examples

Pay-Per-Click Ads

The most popular campaigns are Search, Display, and Video. Here are a few examples of pay-per-click ads.

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HBT Digital Takes the Pain Out of Search Engine Marketing.

Become a client today and we’ll take care of the account and ad management!

Account Management Includes:

Create & Implement Strategy
Install Tracking Pixel on Website
Audience Management
Competitor & Keyword Research
Set-up Conversion Actions
Monthly Report + Phone Call Review

Ad Management Includes:

Create ad copy, find appropriate images to use, & landing page review
Daily search term review, budget tracking updates, and other performance optimizations
A/B test offers, ads, and landing pages