Search Engine Marketing

What is Search Engine Marketing?

HBT Digital Consulting helps clients achieve lead and sales success through managing Search Engine Marketing (SEM) campaigns. SEM, also known as “pay per click” (PPC) advertising, is the practice of marketing a business using paid advertisements that appear on search engine results pages. This can include Google Ads or Bing Ads (Search, Display, Product Shopping, Gmail, or YouTube Ads). When you use search engine marketing, it’s like flipping on the light switch; your company will immediately receive impressions and clicks to your website.

Benefits of SEM

  • Reach prospects Instantly
  • Increase brand awareness
  • Geo-targeted ads
  • Target the right audience
  • Pay only per action
  • Target competitor’s keywords
  • Test and measure performance
  • Deliver by demographic targets

What does a Google Search Ad look like?

Here’s one example of HBT Digital’s Google Search Ad.

HBT Digital Google Search Ad

What does a Google Display Ad look like?

HBT Digital Google Display Ad

What does a YouTube Ad look like?

HBT Digital YouTube Ad example

Want a Useful SEM Guide?

Check Out Our Case Studies

Check Out a Few Blog Articles About Search Engine Marketing:

YouTube Marketing Channels We Love