HBT Digital’s Recent Features and Backlinks

HBT Digital has recently been featured in a few articles (while attaining backlinks) over the past couple of months. We would like to invite you to take a look at some of these cool features!

People First Planning Feature

Being considered an expert in his CRM practices, RJ Huebert, Managing Principal at HBT Digital, shared one of his best practices of CRM with People First Planning. RJ likes to utilize HubSpot’s “task” feature to reach out to clients, take notes, and check things off his list! Read about the rest of the tips here.

Yahoo Finance

In this article by Yahoo Finance, RJ shares his thoughts and knowledge about AMC and the theater business during the worldwide pandemic. Movie theaters had fallen astray during the pandemic. With AMC Theaters being one of the largest theater businesses out there, the brand definitely took a big hit in revenue.


RJ was featured on Databox, where he talked about performing a Facebook Ads audit to maximize the effectiveness of a campaign. He tells Databox that he looks at, “. . .  the campaign goal – what does the business hope to accomplish? When you select your campaign goal, it’s so important to understand if you want awareness, consideration, or conversions.” There are some pretty important points in this article. Check it out here!

HBT Digital was featured in another article by Databox. This one’s about optimizing Google Display Ads! RJ says that one way he creates engagement is by targeting a custom audience. These audiences are made up of people who have visited similar sites to the industry he is targeting. Smart moves, RJ!

Another Databox article RJ was featured on is about LinkedIn outreach and how to get a response to your messages. RJ suggests that providing relevant marketing campaign statistics and being detailed with your information proves trust and builds a connection with your connection!

Honorable Mentions

  • HBT Digital Consulting was recently ranked as one of the top 16 SEO experts in Pittsburgh by Expertise.
  • We were also given a five-star rating at SEOblog as one of the best SEO content writing companies.
  • HBT Digital came in as the 14th best advertising agency, according to GoodFirms in January 2021.
  • RJ told Carol Roth that one of his business New Year’s resolutions is to connect with at least 25 new individuals on LinkedIn each day. We stay motivated and focused at HBT Digital!
  • Want to write better proposals? Check out this article!

The Importance of Backlinks

Backlinks are the backbone of becoming a trustworthy and credible resource. When a third-party source links to your website, it is essentially vouching for you. It’s a sign that your website is trustworthy and that the content is authoritative. This is a great way to improve your search engine optimization (SEO).

If you need help with your digital marketing, please contact us here!

Marina Misitano
Marina Misitano is a content creator/blogger for HBT Digital. She is a recent graduate of Saint Francis University, located in Loretto, PA. She holds a Bachelor's degree in digital media and strategic communications.