“Always-on” LinkedIn Ads Campaigns
April 10, 2024
Tags: digital marketing agency, HBT Digital Consulting, lead generation online, linkedin ads, pittsburgh digital marketing, social media advertising,
Recently, the team at HBT Digital heard from the LinkedIn Ads sales team about sales cycles and lead generation on their ad platform. We thought the info was helpful, and wanted to share it with our audience.
In the context of long-term sales cycles, it’s essential for marketing plans to align with the duration of that cycle. Instead of limiting your advertising efforts to a single month, consider leveraging branding content, blog articles, and industry-specific thought leadership materials. These resources can help establish a consistent cadence and resonate with your target market.
Below are some graphics that illustrate the benefits of adopting an “always-on” strategy. By maintaining a continuous presence, brands can achieve higher reach and improve click-through rates across the board.
Decision Makers Are “Always-on”
Complex Sales Cycles
Benefits of “Always-on” Lead Gen Strategy
Awareness Campaigns Work With Consistent Spending
The LinkedIn Ads Content Engine
As you can see, consistent advertising spend on LinkedIn Ads can produce great results for your business. One-off or one-time campaigns can bring action, but there is little time for learning and optimizing. If you’d like to create a strategic LinkedIn advertising plan, Contact HBT Digital today!
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