Fundamentals of Campaign Success – LinkedIn

After listening in on a very awesome and informational presentation, we want to give a quick shout out to our friends over at LinkedIn for delivering their presentation titled Fundamentals of Campaign Success. Presented by Matt Szymanski, Dana Farida, and George Lukaszewski, the online presentation covered points about how to optimize your Q4 digital marketing strategy on LinkedIn.

Why LinkedIn Marketing is So Important

As a B2B online presence, LinkedIn is an important space for digital marketers. LinkedIn is actually where 82% of B2B marketers find their success compared to other social channels. The following points are reasons we love to use LinkedIn for brand awareness and lead generation.

Interesting Points

Here are a few interesting points that stuck out to us that we wanted to share. Keep these in-mind and you’ll have marketing success!:

1. Buyers are well informed by the time they purchase.

Don’t think that two LinkedIn posts and one ad are enough to captivate your audience. Our experts say that it takes 10 pieces of content for a consumer to actually make a purchasing decision. This means that you have to be on your “A game” when creating content.

2. LinkedIn’s audience has double the buying power

This fact alone makes digital marketing on LinkedIn worth the time and money. If you are marketing toward the audience with more buying power, chances are you’ll successfully earn a lead or purchase sooner. 

3. When running campaigns, create and run 3-4 variations.

By doing this, you will improve the reach, frequency, and click-through rate (CTR). Your daily budget, according to LinkedIn, should be $50. You have to spend money to make money! Here’s another pro tip: It’s a good idea to change only 1-2 words on your ad variations. You may think you understand what “creative/copy” drives the most clicks and conversions, but until you test, it’ll all be a guess.

4. Campaign Duration

The duration of your campaign should be a main focus because it makes a difference how long or how short a campaign is. There should be a seven-day minimum to a campaign, but the recommended length is three to six weeks. 

Once again, shoutout to our friends over at LinkedIn for keeping us updated on the best ways to run LinkedIn campaigns with their “Fundamentals of Campaign Success presentation. If you find yourself needing help on your next LinkedIn digital marketing campaign, we can help! Click here to schedule a free digital marketing strategy session.

Marina Misitano
Marina Misitano is a content creator/blogger for HBT Digital. She is a recent graduate of Saint Francis University, located in Loretto, PA. She holds a Bachelor's degree in digital media and strategic communications.