Google Search Ads Update

February 26, 2024

Tags: digital marketing agency, facebook ads, google ads, HBT Digital Consulting, twitter advertising, youtube ads,

Don’t take your foot off of the gas pedal – It’s time to accelerate your growth in 2024.

Perhaps you’re working with a digital agency, have an internal team that handles the online advertising, or are a “do it yourself-er.” However you do “it,” you need to be aware of what’s happening in the world of online advertising and content creation.

Here are a few recent updates from our favorite marketing channels.

Google Search Ads

Drive More Performance and Create Flexibility

Responsive search ads are designed to help you deliver the best ad possible to the right person at the right time. With Google’s machine learning, they include a minimum of two headlines—but depending on the query and context, they’ve found that in some instances showing one headline can deliver better performance. To improve the performance of your search ads, Google’s now letting responsive search ads show one headline when it’s predicted to improve your performance. As part of this change, a headline will now be eligible to show at the beginning of your description lines.

Google Ads (YouTube)

Marketers Consider Creator Content As a Premium Media Channel

There’s a growing appreciation in the advertising industry for creator content. Once deemed experimental, creator content has shifted to a strategic, must-have media buy in the modern marketing playbook. In fact, 92% of surveyed media agency advertisers agree that creator or influencer-produced content can be considered premium. Brands also recognize creator content’s ability to drive strong results, with 44% of surveyed advertisers expecting their advertising budget for creator and influencer-produced content to increase this year. While there’s an upward trend in the perception of creator content, there still remains an opportunity for marketers to expand their definition of quality beyond the traditional metric of creator content’s production value. Having a misalignment with viewers’ on what’s considered quality could lead to advertisers undervaluing top-performing channels in their 2024 media strategy.

Facebook Ads

Reels creative and placements

Studies show that advertisers can drive performance for less by adding Reels creative and placements to existing campaigns. Create more engagement and reduce costs for your clients with advanced strategies and best practices to help:

Capture and hold customer attention
Improve conversion lift and performance
Simplify your video creation for multiple clients
Reduce client ad costs and add value

X (Twitter)

Content Calendar

Here’s something cool for the content creators out there. X offers a marketing calendar that highlights powerful moments in time, and you can take advantage!

Click the image below and see “what’s happening.” Are you able to create content and add to the conversation?