HBT Digital’s Recent Features

At HBT Digital, we try to connect and build relationships with entrepreneurs, writers, podcasters, and other digital marketers to learn new marketing insights and gain understanding of new ideas. After all, what we know and learn will help our clients thrive! Check out some of HBT Digital’s recent features that show the latest ways we’ve been connecting with others to grow and learn as much as possible.

How to Write a Marketing Proposal – Better Proposals – March 2021

Better Proposals is a website that provides information about business proposals. The topic of the article is what to consider when writing a marketing proposal. RJ, managing principal at HBT Digital, offers advice that he’s learned over the years, and that is to do the research and come up with data prior to making promises to his customers. He outlines the expected clicks, cost per click, and click-through rate for specific keywords. 

“This research shows that I’m being transparent with their marketing budget and builds trust from the beginning,” he says.

View other pieces of advice in the entire article.

Talks With Thompson Podcast – March 2021

Back in March, RJ Thompson, host of Talks with Thompson, had RJ Huebert on his podcast to talk about his marketing journey, how it got started, and what direction it is going in! In this episode, RJ also talks about who makes for a good client and offers advice for undergraduate marketing students. 

“I try to double my revenue year after year. I set my goals high,” says RJ.

“The goal is to have a sales guy (or gal), have a PPC person in-house, have an account manager, and I kind of want a lead director of strategy and lead the company. I want people to execute the vision,” says RJ.

Watch the entire episode here.

Launching a Successful 5k – MayeCreate Design – June 2021

The MayeCreate Design podcast featured RJ in an episode where he talks about his experience creating 5k races. In this episode, host Monica Maye Pitts asks RJ questions about his journey and how he makes his 5k races something for families to remember forever. RJ gives some great advice on what to consider when creating a race, promoting your race, and even ways to take care of your race volunteers! 

“You need to think about location,” says RJ, “because if you want to run in the downtown city streets of Tampa or Pittsburgh, and you want to close off roads and get police, that is going to be so expensive.”

“One of my favorite things is ambassadors, AKA influencers!” says RJ.

RJ has created three 5k races: The Great Mother’s Day Race, The Great Father’s Day Race, and The Great Gay 5k. Check out the episode here!

Google Analytics Audit Checklist – Databox – July 2021

RJ contributed to a post from Databox about Google Analytics and what to make sure you do when auditing. Databox provides a blog for marketers to learn helpful tips about topics like website optimization, social media ads, and analytics.

“One tip to performing a Google Ads audit is to check conversions and tags. Make sure that they’re active and firing appropriately,” says RJ.

Read about more things to consider during your Google Analytics audit here.

Pittsburgh North Chamber of Commerce – August 2021

The seventh annual Marketing and Social Media Summit of the Pittsburgh North Chamber of Commerce was on August 3, 2021. This was a valuable learning experience for those who attended, as RJ had the opportunity to speak to local business leaders and entrepreneurs about search engine marketing. He also gave examples on how to run Google Ads and how SEM can bring new traffic to your site for leads and sales. 

Need some help with your marketing strategy and don’t know where to start? We can help.

Marina Misitano
Marina Misitano is a content creator/blogger for HBT Digital. She is a recent graduate of Saint Francis University, located in Loretto, PA. She holds a Bachelor's degree in digital media and strategic communications.