Inbound Marketing

What is Inbound Marketing?

Inbound marketing has become more of a prominent way to market businesses, especially in the age of the internet. HubSpot defines it as, a “business methodology that attracts customers by creating valuable content and experiences tailored to them.” This means that the way your business is marketing to potential leads must be valuable and drive those specific people to your business, rather than promoting your business with advertisements and other “annoying” approaches (outbound marketing). It’s the use of content creation to attract customers and lets you stay in their minds. SEO, opt-in email lists, blogging, and earned social media are all examples of how you can organically earn the attention of consumers without interrupting anyone’s path. 

Why is it Important?

Not only is inbound marketing proven to be a more effective approach than outbound marketing, but it naturally draws consumers to your brand and makes them want to stay. This strategy helps create relationships within your brand, which is a key part of keeping customers and even gaining new leads. 

Do you Need Inbound Marketing?

You do not necessarily need to use inbound marketing to market your brand, but it certainly is an effective way to gain new leads. Some reasons your business might want to consider inbound marketing include:

  • It’s authentic – It helps you gain authentic traffic to your website when potential customers click on your content (just because they are genuinely interested in it!).
  • It saves money – Blog posts, podcasts, and case studies are all great free options to explore when beginning your approach to this strategy.
  • It creates long-term value – The relationships you build with your customers are valuable because they help you not only stay consistent with your sales goals, but also show others that you are a great resource. 

Inbound Marketing Channel Examples

Blogging is one creative way your business can demonstrate inbound marketing. You can write about ideas that specifically tailor to what your target audience may be wanting to learn about. At HBT Digital, we blog about many different topics, including nonprofits, credit unions, and social media marketing.

Another good way to practice inbound marketing is publishing a case study. Case studies show potential clients that you have successfully done for a similar company what they want to achieve. This will help them notice that you can help and guide them to their goals. Here is an example of a case study that we created with EPIC Software Development.

Here’s another case study we did with Wendaur Law.

One final way to utilize inbound marketing is podcasts. Now, we don’t have a podcast. However, RJ Huebert, managing principal at HBT Digital, has been a guest on multiple podcasts, including Talks with Thompson and The Small Business Radio Show. These experiences have created relationships and shown our target audience the personality and tone of our business. 

Don’t know where to start with your inbound marketing strategy? We want to help you! Contact us today.

Marina Misitano
Marina Misitano is a content creator/blogger for HBT Digital. She is a recent graduate of Saint Francis University, located in Loretto, PA. She holds a Bachelor's degree in digital media and strategic communications.