Kanye West McDonald’s Star
May 31, 2022
Tags: creative instagram ads, digital marketing, google ads, mcdonald's, McDonald's Slogan, search engine marketing, social media advertising, youtube ads,
It’s Kanye West’s world, and we all get to partake. From Sunday Service, to bubble jackets with the Gap, Kanye is having a moment, again. This time, he’s teaming up with McDonald’s to reimagine food packaging alongside Muji industrial designer Naoto Fukasawa. To be honest, I’ve never heard of Fukasawa, but take a look at this burger box. It’s begging for a bite.
The announcement is a great Instagram digital marketing case study. He’s received a ton of engagement, Highsnobiety gave him a shout out, and I’m pretty sure his connection with Travis Scott helped get the wheels moving on the partnership. West doesn’t even have to think about throwing around ad dollars to promote the campaign because the earned media is enough.
Now McDonald’s on the other hand? They should create a marketing campaign starting with a YouTube Masthead, a digital billboard placed on YouTube’s homepage for 24 hours that reaches roughly 60 million people. Then, sprinkle in Instagram Reels promotion, with some fresh Ye content. I would also buy the keywords “kanye west mcdonalds” and other relevant search terms for Google Search Ads. I’d send traffic to a new microsite that sells swag and merch. Then, we’d be “lovin’ it!”