Kanye West McDonald’s Star

It’s Kanye West’s world, and we all get to partake. From Sunday Service, to bubble jackets with the Gap, Kanye is having a moment, again. This time, he’s teaming up with McDonald’s to reimagine food packaging alongside Muji industrial designer Naoto Fukasawa. To be honest, I’ve never heard of Fukasawa, but take a look at this burger box. It’s begging for a bite.


The announcement is a great Instagram digital marketing case study. He’s received a ton of engagement, Highsnobiety gave him a shout out, and I’m pretty sure his connection with Travis Scott helped get the wheels moving on the partnership. West doesn’t even have to think about throwing around ad dollars to promote the campaign because the earned media is enough.

Now McDonald’s on the other hand? They should create a marketing campaign starting with a YouTube Masthead, a digital billboard placed on YouTube’s homepage for 24 hours that reaches roughly 60 million people. Then, sprinkle in Instagram Reels promotion, with some fresh Ye content. I would also buy the keywords “kanye west mcdonalds” and other relevant search terms for Google Search Ads. I’d send traffic to a new microsite that sells swag and merch. Then, we’d be “lovin’ it!”

RJ Huebert
RJ Huebert is the founder and managing principal of HBT Digital Consulting, a Pittsburgh-based business. A digital marketing professional, he specializes in search engine and social media marketing for B-to-C companies looking for lead generation and online optimization. He is also the co-race director for three Tampa Bay 5K events called The Great Mother’s Day Race, The Great Father’s Day Race, and The Great Gay 5K. The races have had over 12,000 participants and have raised over $7,000 for local charities since 2012. Previously, RJ was the marketing director for a world-wide market research firm, and has held management roles in verticals including healthcare, banking, and for-profit education. Helping local business succeed online is his daily passion, launching 5K events gives him joy, and contributing to the Pittsburgh business scene inspires him. RJ earned his Bachelor of Arts from the University of Pittsburgh and Master of Arts from the University of South Florida, focusing on Strategic Communication Management. Currently, he sits on the American Marketing Association Board of Directors - Pittsburgh Chapter. He resides in Pittsburgh, PA with his wife Taylor, chocolate Lab Coco, and a Jack Russel Terrier named Rosie.