What is Digital Consulting?


The ways of digital marketing are constantly changing. Sometimes it can be difficult to keep up-to-date with ever-changing trends. Digital consultants are experts that are dedicated to their craft, and there are a lot of components of digital marketing you may not be familiar with. Digital consultants also answer questions you have about your digital marketing strategy and are a trusted source of information. If you want to improve your business’s visibility online or showcase your digital assets more effectively and you don’t know where to begin, a digital consultant may be right for you.

Business growth strategist and CEO of DevriX Mario Peshev defines digital consulting as, “an activity that connects business strategy to implementation across different digital fields (think web design and development, marketing, PR, server scaling, branding).” While digital consultants are focusing on these areas, they also focus on SEO and social media, according to digital marketing consultant Eric Ritter.

How HBT Digital Helps Clients

At HBT Digital, we strive to help our clients win. We want to be a main reason that our clients are succeeding in their industries. To do this, we offer search engine marketing (SEM) and social media advertising. We can use Google or Bing Ads to generate more traffic to your website or even help you reach a specific audience.

Check out some of our blog posts about how we help our clients!

Five Things to Think About

When thinking about getting help from a digital consultant with your digital marketing strategy, consider the following:

Your Website

When considering your website management, remember to both make your website aesthetic to the viewer and easy to navigate. If you want more traffic to your website, be sure to consider search engine optimization (SEO) tools. Keeping your website updated and linking to internal pages of your website is also beneficial. Meta tags are also important to spend time on. Your meta tags are your website’s “first impression” to viewers. Creating great meta title tags and meta description tags is crucial for your audience to click on your page.

Your Backlinks

Link-building is a crucial part of becoming a trustworthy source with credibility and authority. Tools like Ahrefs and Moz can help you track your backlinks and see what your competitors are being linked to. It’s OK to copy what your successful competitors are doing in terms of finding great websites to include a backlink.

Your Reviews

When a potential customer wants to use your products or services, they will most likely look for reviews beforehand. Keeping your reviews in line is important so that you see what you’re doing both right and wrong. Google My Business is a great tool to manage your company reviews because you can even respond to them. Using Facebook Reviews can create trust between your business and consumers and boost credibility as well.

Your Content

Creating and sharing diverse content (photos, blog posts, videos, testimonials, etc.) can create trust between consumers and your business. You can use sites like Medium to connect with others by posting your content for people to read. All of your content should be relevant and either informative, persuasive, or entertaining to the reader. We hear that TikTok and Instagram Reels are a great way to showcase your content!

Your Advertising

Advertising is the easiest way to gain immediate attention. There are a few different places you can place ads to strategically gain the most attention from your intended audience. If you want to increase your audience, Facebook is a good place to start. Facebook Ads allows you to customize your audience by demographics and interests, as well as targeting the people who have interacted with your brand online before. Google Ads is the perfect tool to use to place ads that are targeted toward people who are searching with high intent of what your business does/sells. One hot tip before you start advertising is to take some online courses, or you’ll end up burning through your hard-earned cash.

If you are struggling with your digital marketing strategy, or don’t have “in-house” talent, digital consulting could be a great way to go for your business. If you need digital consulting assistance, you can reach us here!

Marina Misitano
Marina Misitano is a content creator/blogger for HBT Digital. She is a recent graduate of Saint Francis University, located in Loretto, PA. She holds a Bachelor's degree in digital media and strategic communications.